As campaigns explore new ways to harness artificial intelligence, regulators are rushing to keep pace ahead of the 2024 elections. The explosion in generative AI has put pressure on lawmakers and advertising platforms alike to stay ahead of deepfakes, voice clones, and other political advertising that may deceive voters or spread misinformation, all while balancing the promise of “friendly” applications that increase efficiency and affordability in campaign tools.
But regulating AI in political communications poses unique challenges. What qualifies as deceptive advertising? Can deceptive uses of AI be banned, given the First Amendment’s special protections for political expression? Who is regulating AI-generated political ads, and who is responsible for enforcing any controls? Do advertising platforms have a role in policing the content?
Venable’s Political Law Practice Group is monitoring ongoing efforts to regulate AI in political advertising at the federal, state, and industry levels. The following highlights some of these efforts and the emerging trends.Continue Reading Synthetic Content, Real Regulations: Regulation of Artificial Intelligence in Political Advertising